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Built by two marketing leaders who spent over twenty years in some of Australia's most recognised organisations.

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Sarah Hodgkins and Zoe White hold laptops over their faces, then lower them to reveal themselves smiling

Sarah Hodgkins & Zoe White, Founders

© 2026 So Clever Pty Ltd · ABN 64 701 249 890 · hello@soclever.com.au

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Clever thinking for great places

Solving marketing problems to help your business fly

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I need ...

More sales

Let's get under the hood and look at how we can make that happen.

Happy customers

Listening and hearing what your customers do (and don't) love about you is the first step.

Increased revenue

How fun is ringing the cash register, let's face it, it's why we're all here.

A fresh perspective

As good as a holiday. Leave feeling energised.

We've sat where you're sitting

Fresh from leadership roles inside some of Australia's leading organisations, we understand the realities of balancing commercial outcomes, customer expectations and organisational change.

We don't work from the sidelines. We work alongside your team, bringing strategic thinking, practical delivery and an outside perspective to help you move forward confidently.


  • We've led from the inside    Real  experience leading  marketing and transformation inside complex  organisations.

  • We connect the dotsCustomer. Brand. Marketing. AI. Technology. Team. Better decisions happen when they work together.

  • We build capability
    We leave businesses stronger than we found them by building capability, confidence and momentum.

Before So Clever

Before founding So Clever in July 2026, we led marketing, brand and customer transformation inside some of Australia's most recognised organisations. These experiences shape the way we help businesses today.

Keyton brand logo in white on the brand's signature green background

When one of Australia's most recognised brands disappeared overnight.

Transitioning a 30-year market leader from Lendlease Retirement Living to Keyton without losing trust, customers or momentum.

Changing a logo is easy. Replacing the trust built over three decades is not.
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Lendlease Kinma Valley "Your happy place" campaign poster on a suburban street billboard

How do you create desire for a place that doesn't exist yet?

Launching Kinma Valley with a brand people could imagine themselves living in, long before the first home was built.

In one of South East Queensland's fastest-growing growth corridors, another masterplanned community wasn't going to be enough.

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Keyton retirement living feature across a full page of The Weekend Australian

Launching more than a brand, launching a point of view.

How a thought leadership strategy helped establish Keyton as a recognised voice in retirement living from day one.

‍A new brand shouldn't simply join the conversation, it should help shape it.

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Sarah and Zoe bring clarity where there is complexity and focus where it matters most, with the rare ability to see the bigger picture, deeply understand the customer and the market, and then distill that into simple powerful actions that drive real and positive outcomes.
Nathan Cockerill
Former CEO, Keyton
Nathan Cockerill, smiling in a checked jacket, black-and-white on a warm sand background
So Clever brings together two of the country’s best marketers and brand experts. They capture the true essence and values of a business, balancing compassion and community with professionalism and exceptional execution. Their energy, drive and passion brings best in class, contemporary thinking to the table.
Anthony Spargo
Managing Partner, New Romans
Anthony Spargo, smiling in a dark jacket, black-and-white on a warm sand background
Visionary thought leaders who challenge conventional thinking, encourage innovation and inspire those around them to think bigger. Curiosity, optimism and their ability to articulate a compelling future state that creates momentum and belief in teams.
Jeannette Flynn
Director, 4D Marketing
Jeannette Flynn, smiling in a black top, black-and-white on a warm sand background
With the uncanny ability to see the customer, get to know them, inspire confidence and lead them to what they need. Their critical analysis and creativity put pressure on every problem and build campaigns that connect to the customer, emotionally, practically and financially.  
Tim Mahony
Head of Corporate Affairs, Keyton
Tim Mahony, smiling in an open-collared shirt, black-and-white on a warm sand background

Intelligence

Answers to the questions many business leaders ask.

Where should AI start in your business?

Most businesses start with the technology. The smartest ones start with the business problem.

Read article

Why customer experience is still your biggest competitive advantage

Technology can be copied. Customer experience can't. Here's why the businesses putting customers first continue to outperform.

Read article

Why growth stalls - even when you're investing in marketing

Growth rarely stalls because of one problem. More often, it's a series of disconnected decisions across the business.

Read article
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We're strategic by nature and hands on by choice

We love solving complex problems, simplifying the complicated and helping businesses embrace what's next.
From brand and customer experience to digital, AI, team transformation and growth.

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