Strategic marketing advisory

Clever thinking for great places.

Two senior marketers, in your business, working out what to do next.

So Clever is a strategic marketing advisory. We bring executive-level marketing thinking into businesses that need clearer direction, stronger customer connection and better commercial outcomes.

Startsomewhere…

Whatever it is, we'll start there.

You can count on our curiosity, generosity and clever thinking.

See how we work →

Clever Fix

You've got a lot going on.

Let's make sense of it.

Show me how →

Sarah Hodgkins and Zoe White

Different minds.
One clever outfit.

We're like peas and carrots. A perfect pair, yet completely different. You get both of us on everything, and the combined thinking is where it gets powerful.

Twelve years working together at Lendlease and Keyton.

Get to know us
Sarah Hodgkins and Zoe White, founders of So Clever

Recommendations

Some very kind words. We're still blushing.

Sarah and Zoe bring clarity where there is complexity and focus where it matters most, with the rare ability to see the bigger picture, deeply understand the customer and the market, and then distill that into simple powerful actions that drive real and positive outcomes.

Nathan Cockerill

Former CEO, Keyton

So Clever brings together two of the country’s best marketers and brand experts. They capture the true essence and values of a business, balancing compassion and community with professionalism and exceptional execution. Their energy, drive and passion brings best in class, contemporary thinking to the table.

Anthony Spargo

Managing Partner, New Romans

Visionary thought leaders who challenge conventional thinking, encourage innovation and inspire those around them to think bigger. Curiosity, optimism and their ability to articulate a compelling future state that creates momentum and belief in teams.

Jeannette Flynn

Director, 4D Marketing

With the uncanny ability to see the customer, get to know them, inspire confidence and lead them to what they need. Their critical analysis and creativity put pressure on every problem and build campaigns that connect to the customer, emotionally, practically and financially.

Tim Mahony

Head of Corporate Affairs, Keyton

Let's talk

We're strategic by nature, hands on by choice.

Start with a conversation. We'll tell you what we see, and you can decide what to do with it.