Sarah Hodgkins and Zoe White. Twelve years side by side at Lendlease and Keyton. So Clever is a strategic marketing advisory that we built with everything we learned there and more.
We’re like peas and carrots - a perfect pair, yet completely different. You get both of us on everything, and our combined thinking is where it gets really powerful.
Together we led the brand transition from Lendlease Retirement Living to Keyton - a thirty year old market leader rebranded across 75 communities - with a new name and visual identity. It shaped how we think and pushed our practice into a new (and bigger) place. We’re both led by the customer, we love the discipline of marketing, and we take the same pleasure in the numbers as we do in a beautifully creative idea.
Sarah was Chief Marketing Officer at Keyton, after heading marketing at Lendlease Retirement Living. She’s the one who gets things moving. She’s led marketing teams for most of her career - setting the direction, holding the standard, and growing the people who have to deliver - and she stays with the work until it reaches a customer.
Zoe was Head of Brand and Digital Strategy at Keyton, after leading brand and digital at Lendlease Retirement Living. She’s the one who slows a room down until the real question surfaces. Her ground is where brand, customer experience and the commercial number meet - the hardest place in marketing, and the one she’s spent her career building teams for.