Last updated: 15 September 2026
This Cookie Policy explains how So Clever uses cookies and similar technologies when you visit www.soclever.com.au.
We use these technologies to help our website function, understand how people use it, measure the effectiveness of our marketing and, where applicable, support advertising and audience measurement.
This policy should be read together with our Privacy Policy and Website Terms of Use.
Cookies are small text files that websites can place on your browser or device. They can help a website remember information about your visit, understand how the website is being used and support certain functions.
We may also use technologies similar to cookies, including tracking pixels, tags, scripts and other identifiers.
These technologies can collect information about activity on our website, such as pages visited, content viewed, interactions with the website, browser or device information and information about how you arrived at our website.
Some of this information may constitute personal information depending on the circumstances.
We may use cookies and similar technologies for the following purposes.
These technologies may be necessary for the website to operate, provide requested functionality or maintain security. They are not used for advertising purposes.
We may use analytics technologies, including Google Analytics, to understand how people use our website. This can help us understand things such as:
• which pages are visited; • how people navigate the website; • which content is useful; • how people arrive at our website; and • how our website performs.
We use this information to improve our website, content and user experience and to understand overall website performance.
We may use technologies associated with Google Ads and Meta to measure advertising activity and understand whether our advertising is reaching and engaging relevant audiences.
Depending on how these technologies are configured, they may allow advertising platforms to recognise interactions with our website and associate those interactions with information held by the platform.
This may be used to measure advertising performance, build or refine advertising audiences and deliver more relevant advertising.
We may use information collected through our website and marketing activity to understand our audiences and create audience segments.
Where supported by the relevant platform and permitted by applicable law, we may use information from our website audiences or contact records to create or inform similar, lookalike or equivalent audiences through advertising platforms such as Meta and Google.
This may allow those platforms to identify other users who have similar characteristics or interests to an audience we have created.
Further information about our use of personal information for these purposes is contained in our Privacy Policy.
The technologies used on our website may include:
• Google Analytics — website analytics and performance measurement • Google Ads — advertising measurement and, where enabled, advertising and audience functions • Meta — advertising measurement and, where enabled, advertising and audience functions • HubSpot — website, enquiry, CRM and marketing activity management and measurement • Webflow — website hosting and functionality
The exact cookies, pixels, tags and other technologies used may change as our website and marketing systems develop. Not every technology listed above will necessarily be active at all times.
Some cookies and tracking technologies may be provided by third parties.
These third parties may collect information about your interaction with our website and may process that information in accordance with their own privacy policies and terms.
The third-party services we use may change over time.
We take reasonable steps to understand how these technologies operate and configure them appropriately for our purposes.
The OAIC recommends that organisations using third-party tracking technologies regularly review what information is collected, how it is used and disclosed, whether information is sent overseas and whether the technology remains appropriate for the organisation's purposes.
Analytics and marketing cookies are off until you say yes. You can allow them, or turn them off again, at any time using the control at the top of this page. Your choice, and when you made it, is stored in a single cookie in your browser for 180 days. You can also manage or restrict cookies through your browser settings.
Depending on the technologies we use and how they are configured, you may also be able to manage your preferences through our website's cookie controls.
You can also manage advertising and personalisation settings through the relevant third-party platforms.
Please be aware that disabling or blocking some cookies may affect how our website functions.
Where our use of tracking technologies involves personal information for direct marketing, we will provide an appropriate means for you to opt out in accordance with applicable privacy law.
The OAIC's guidance confirms that targeted online advertising using personal information can constitute direct marketing under Australian Privacy Principle 7 and that organisations must provide a simple means for individuals to opt out.
Not all cookie information is personal information.
However, information collected through cookies, pixels and similar technologies may constitute personal information where it identifies an individual or where an individual is reasonably identifiable, including where information can be linked or matched with other information held by a third party.
We therefore take a privacy-by-design and data-minimisation approach to our use of tracking technologies.
We aim to configure these technologies so that they collect and disclose only the information reasonably necessary for their intended purpose.
We do not intentionally use tracking technologies to collect or disclose sensitive information about website visitors for advertising purposes.
We may update this Cookie Policy when our website, technology or marketing activities change, or when our privacy obligations change.
The latest version will always be published on our website and the Last updated date will be updated accordingly.
If you have questions about our use of cookies or similar technologies, please contact us.