Strategic Marketing Advisory

So Clever is a strategic marketing advisory. We bring executive-level marketing thinking into businesses that need clearer direction, stronger customer connection and better commercial outcomes.

We're big lovers of the marketing discipline.

We start with the business, the customers, the commercial priorities and what's happening around it. Then we connect the dots and work out what needs your attention.

A single continuous line running from a doorway through conversation, perspective and technology to a bird in flight

Join the dots.

Two faces turned towards each other across an open doorway, drawn in one continuous line

Ringing the cash register

Helping customers choose you, and keep choosing you.

Let's face it, we're in a relationship with our customers. Understanding why customers choose you (and why they don't) is powerful. We'll start with insight and from there we create a plan so your marketing really hums.

Research and customer insightsMarketing strategyMarketing executionCustomer journey strategyDigital

A compass, a winding path, a figure and a panel of windows, drawn in one continuous line

Keeping up with technology

Know what matters.

Technology, AI and customer expectations move quickly. Markets change. The question is always the same, what will make a real difference to your customers, and to the business. We help you answer it, and make confident decisions about where to invest.

CRM strategyAI marketing strategyAI adoptionDigital customer experienceBusiness planning and transformation

A figure stepping up through a doorway with the line rising over a hill beyond, drawn in one continuous line

Excellent people doing excellent work

Experienced marketing leadership changes what a team can do.

Sometimes experienced marketing leadership is exactly what the business and team need. We help provide direction, clarity and improved skills to teams big and small. We work within your business to deliver commercial outcomes, and leave your people stronger than when we arrived.

Fractional CMOFractional marketing leadershipTeam structureBuilding capabilityWorkshops

A door opening onto something beyond, drawn in one continuous line

Seeing what's next

Curiosity and vision that help you see what's next.

We love knowing about your business and projects. We're curious by nature, and behind these fabulous outfits, we're data nerds from way back. We get under the hood, into the detail and often we'll present you with a different way to tackle the big and small things that are ripe for the picking.

Market and customer researchCompetitor and category viewVisioning and alignment workshopsExecutive advisory

How we work matters as much as the work we do.

Start with a conversation.

We listen before we propose anything. We get to know your business, your customers, the people, and what's already been tried.

Get curious.

We look beyond the obvious, connect the dots and seek out the best approach.

Think together.

We're generous with ideas. We work with your people, not around them.

Push further.

Once we can see an opportunity, we love to find out what else it could become.

Make it matter.

We're here to help you ring the cash register. We work on business outcomes, while thinking creatively and strategically.

We're strategic by nature, hands on by choice.

We've led (some excellent) marketing from the inside.

When one of Australia's most recognised brands disappeared overnight.

Transitioning a 30-year market leader from Lendlease Retirement Living to Keyton without losing trust, customers or momentum.

Read the case study →

Lendlease Kinma Valley Your happy place campaign poster on a suburban street billboard

How do you create desire for a place that doesn't exist yet?

Launching Kinma Valley with a brand people could imagine themselves living in, long before the first home was built.

Read the case study →

Keyton retirement living feature across a full page of The Weekend Australian

Launching more than a brand, launching a point of view.

How a thought leadership strategy helped establish Keyton as a recognised voice in retirement living from day one.

Read the case study →

A single line untangling itself and running straight

Clever Fix

Start somewhere clever.

A smaller door into the same thinking. Two hours with two senior marketers, pointed at whatever's most tangled - and a road map for what to do next.

Book your Clever Fix →$495 + GST

What that can include

Marketing strategy · Marketing advisory · Customer research and segmentation · Brand positioning and messaging · Customer experience strategy · Campaign strategy and delivery · Digital, CRM and AI marketing strategy · Fractional CMO and interim marketing leadership · Team structure and capability building · Workshops and facilitation · Executive and board advisory

Strategic marketing advisory for growing businesses

We're big lovers of the marketing discipline.

Every business is different. The work we do usually lands in one of four places.

Helping customers choose you, and keep choosing you.

Know what matters.

Experienced marketing leadership changes what a team can do.

Curiosity and vision that help you see what's next.

How we work matters as much as the work we do.

Start with a conversation.

Get curious.

Think together.

Push further.

Make it matter.

We've led (some excellent) marketing from the inside.

When one of Australia's most recognised brands disappeared overnight.

How do you create desire for a place that doesn't exist yet?

Launching more than a brand, launching a point of view.

Start somewhere clever.

Get a good night's sleep. Your marketing solutions start here.