Last updated: 10 September 2026
So Clever respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit our website, contact us, engage with our content or interact with our marketing.
This policy applies to the So Clever website at www.soclever.com.au and related digital interactions operated by So Clever.
In this Privacy Policy, So Clever, we, us or our means So Clever Pty Ltd (ACN 701 249 890, ABN 64 701 249 890).
You can contact us about privacy at: hello@soclever.com.au / www.soclever.com.au
Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information is true or not.
The information we collect depends on how you interact with us.
We may collect information including:
• your name; • business name and position or role; • email address; • telephone number; • information you provide when you contact us; • information you provide when submitting an enquiry or completing a form; • information about your interests and interactions with our content; • marketing and communication preferences; • information about how you use our website, where this information is personal information; • information collected through cookies, pixels, tags and similar technologies; and • information you otherwise choose to provide to us.
We generally do not need to collect sensitive information in order to provide our website or advisory services.
If you voluntarily provide sensitive information to us, we will handle it in accordance with the Australian Privacy Principles and applicable law. We will not use sensitive information for direct marketing unless permitted by law, including where the required consent has been obtained.
We may collect personal information directly from you when you:
• visit or use our website; • submit an enquiry; • contact us by email or another communication channel; • subscribe to receive content or communications from us; • download or request a resource; • interact with our website content; • communicate with us through social media; or • otherwise provide information to us.
We may also collect information indirectly through technologies and services used to operate and understand our website and marketing, including analytics, advertising and customer relationship management platforms.
These technologies may include cookies, tracking pixels, tags and similar technologies.
We will take reasonable steps to ensure that you are aware of the collection of personal information through these technologies.
We may collect, hold, use and disclose personal information for purposes including:
• responding to enquiries; • communicating with you; • providing information or services you request; • managing our relationship with you; • understanding our audience and how people interact with our website and content; • improving our website, content, services and customer experience; • understanding the effectiveness of our marketing; • measuring and improving advertising campaigns; • sending marketing communications where permitted by law; • creating and managing audiences for advertising; • conducting business analysis and planning; • maintaining the security and functionality of our website and systems; • complying with legal obligations; and • other purposes that you would reasonably expect, or that are otherwise permitted or required by law.
We will not use or disclose personal information for a purpose that is not permitted under the Australian Privacy Principles or another applicable law.
We use digital marketing and advertising to help people who may be interested in So Clever discover our business and content.
This may involve using personal information and information about interactions with our website, content and marketing to understand our audiences and create audience segments.
For example, we may use information such as website interactions, content engagement, enquiries or marketing activity to:
• understand the characteristics and interests of people who engage with So Clever; • measure advertising effectiveness; • create or refine advertising audiences; • deliver more relevant advertising; • understand which content is most useful to our audience; and • improve our marketing.
Where supported by the relevant platform and permitted by applicable law, we may use information from our own customer or contact records or website audiences to create or inform similar, lookalike or equivalent audiences through advertising platforms such as Meta and Google.
These platforms may use information provided by us or signals generated from interactions with our website or advertising to identify other people who may have similar characteristics or interests.
We will only use or disclose personal information for direct marketing where permitted by applicable privacy laws.
Where APP 7 applies, we will provide a simple means for you to opt out of direct marketing and will comply with a request to stop using or disclosing your personal information for direct marketing.
You can contact us at hello@soclever.com.au to request that we stop using or disclosing your personal information for direct marketing.
We may use third-party technologies to understand website activity, measure advertising and deliver or evaluate online advertising. These may include services provided by:
• Google, including Google Analytics and Google Ads; and • Meta, including Meta advertising and associated tracking technologies.
We may also use other technology providers from time to time as our website and marketing activities develop. These technologies may collect information such as:
• pages visited; • interactions with our website; • browser and device information; • approximate location derived from technical information; • referral information; • advertising interactions; and • identifiers associated with cookies or similar technologies.
The information collected depends on the technology and how it is configured.
Our Cookie Policy provides further information about the cookies and similar technologies we use and the choices available to you.
We may use HubSpot or another customer relationship management and marketing platform to manage enquiries, contacts, communications, forms and marketing activity.
Information you provide to us may be stored or processed through these systems.
Depending on how our systems are configured, we may use information held in our CRM to understand our relationship with you, manage communications, measure engagement and support our marketing activities.
We will only use and disclose this information in accordance with this Privacy Policy and applicable law.
We may disclose personal information to third parties where reasonably necessary for the purposes described in this Privacy Policy or where otherwise permitted or required by law. These third parties may include:
• technology and hosting providers; • website and analytics providers; • advertising and marketing platforms; • customer relationship management and marketing automation providers; • email and communication providers; • professional advisers and service providers; • contractors who provide services to So Clever; and • government agencies, regulators or other parties where required or authorised by law.
For example, we may disclose information to technology and advertising providers such as Google, Meta and HubSpot so that they can provide services including analytics, advertising, audience management, customer relationship management and marketing automation.
We do not sell personal information as a standalone commercial product.
Some of the organisations we use to provide technology, analytics, advertising, hosting, communications and other services may process or store personal information outside Australia.
Where we disclose personal information to an overseas recipient, we will take reasonable steps required by applicable Australian privacy law to ensure that the recipient handles the information consistently with the Australian Privacy Principles, unless an exception applies.
The countries in which personal information may be processed or stored will depend on the providers and services we use and their current infrastructure.
Our current providers include Webflow (website hosting, United States), HubSpot (customer relationship management and marketing, Australia) and Microsoft 365 (email and documents, Australia). Where we use analytics or advertising services from Google or Meta, information may also be processed in the United States.
We take reasonable steps to protect personal information we hold from misuse, interference and loss, and from unauthorised access, modification or disclosure.
The measures we use will depend on the nature of the information and the systems involved and may include access controls, authentication, secure systems and appropriate security practices.
No method of transmitting or storing information can be guaranteed to be completely secure.
If we no longer need personal information for a purpose for which it may be used or disclosed, and we are not required by law or otherwise authorised to retain it, we will take reasonable steps to destroy or de-identify it.
We take reasonable steps to ensure that personal information we collect, use or disclose is accurate, up to date and complete having regard to the purpose for which it is used or disclosed.
If you believe information we hold about you is inaccurate, incomplete or out of date, you can ask us to correct it.
You may request access to personal information we hold about you, subject to applicable exceptions under the Australian Privacy Principles.
We will generally respond to an access request within a reasonable period.
In some circumstances, we may be unable to provide access or may provide access in a different way. If this occurs, we will explain the basis for our decision where required by law.
To request access, contact us at hello@soclever.com.au.
You may ask us to correct personal information we hold about you if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.
We will take reasonable steps to correct information where appropriate.
If we refuse a correction request, we will provide reasons where required by law.
You can ask us at any time to stop sending you direct marketing communications. Marketing emails from us will include an appropriate way to unsubscribe. You can also contact us directly at hello@soclever.com.au.
If you opt out of direct marketing, we will take reasonable steps to ensure that your request is reflected in our marketing systems.
Please note that opting out of targeted advertising does not necessarily mean that you will stop seeing advertisements from So Clever. You may continue to see advertising that is not targeted to you, including advertising delivered through platforms based on their own systems and settings.
You may also be able to manage advertising preferences directly through Google, Meta and other advertising platforms.
We use cookies and similar technologies to operate, understand and improve our website and, where applicable, support advertising and audience measurement.
Cookies may allow us or our service providers to recognise a browser or device and understand how the website is being used.
Our Cookie Policy explains the types of cookies and similar technologies we use, why we use them and how you can manage your preferences.
Our website may contain links to third-party websites, social media platforms or other online services.
If you follow a link to another website or interact with a third-party platform, that organisation's privacy policy will apply to its handling of your information.
We are not responsible for the privacy practices of third-party websites or platforms.
We may operate or maintain accounts on social media platforms.
If you interact with us through a social media platform, that platform may collect and use information about you in accordance with its own privacy policy and terms.
Information you provide directly to us through social media may also be handled by us in accordance with this Privacy Policy.
Where lawful and practicable, you may interact with us without identifying yourself or by using a pseudonym.
However, this will not always be possible. For example, we may need identifying information to respond to an enquiry, provide a service or deal with an access or correction request.
If you believe that we have not handled your personal information in accordance with this Privacy Policy or the Australian Privacy Principles, please contact us first so that we can investigate and attempt to resolve your concern.
Please contact So Clever at hello@soclever.com.au.
We will deal with privacy complaints in accordance with our obligations under applicable privacy law.
If you are not satisfied with our response, or we do not respond within the required period, you may contact the Office of the Australian Information Commissioner (OAIC).
Information about making a privacy complaint to the OAIC is available at www.oaic.gov.au.
We may update this Privacy Policy from time to time to reflect changes to our business, technology, information-handling practices or legal obligations.
The updated version will be published on our website and the Last updated date will be changed. We recommend checking this page periodically for the latest version.
If you have any questions about this Privacy Policy or how we handle personal information, please contact us.